I enjoy working on my laptop in my favorite cafes. To me, the taste of ice-blended coffee, soothing background music and typing go very well together. Well, I did not start out as an entrepreneur, like most people, I started out as an employee.
I have done a diverse number of things for a living before and those experiences made me into who and what I am today. I will just briefly mention some experiences that are relevant and that may have a direct impact on the business advice I can give you.
My first jobs in the early 1990s were banking in nature. Six plus years in two local banks and two foreign banks (Citibank and Barclays) taught me something about corporate culture and the workings within it.
I was even a Customer Service executive for Diners Club for a year – you know, make the customer feel appreciated, that sort of stuff.
Marketing & Business Development
In 2003, I was introduced to the interesting world of timber and charcoal. I was both the marketing manager for a local timber dealer as well as a business development manager for a charcoal producer. In both companies, through trial and error, I managed to open new markets – Pakistan and Australia for the former and Israel and Germany for the latter. It was here that I discovered the power of good negotiation and the world wide web.
Because of my knowledge of the Spanish language as well as my newly acquired marketing skill, I was offered a Marketing Consultant gig with a sizable local semi-government organization. I left the timber and charcoal industry and sold transceivers to telecommunication operators for the next two years. I had no idea that transceivers existed until that moment. Paid a retainer fee, I worked one day a week and made quarterly travels to Latin America with their engineer.
Those trips usually consisted of pre-arranged meetings with lots of technicalities. The only thing I liked about the gig was the marketing – launching our brand and trying to compete with the big boys. Since we were new to Latin America, part of my job was to develop a go-to-market plan, size up and recruit resellers.
I thoroughly enjoyed the challenge of trying to make our mark in Colombia, in Salvador, in Brazil, in Mexico, in Argentina, etc and going on a head-on collision with major established brands from the United States, China, Germany and Israel. It was tough but enjoyable. I learned that marketing is really more than just trying to make people buy some products or services. The exposure still affects how I see product launches and how I approach clients today.
It was around this period that I decided to revive the dormant translation company I registered back in 2004. I started offering translation services to the local community. I used the four remaining days of the week developing and running the translation business from a cafe near my residence. I’m not sure if it was the coffee or the ambience or just the change of environment, I felt that I could focus better. I started by tweaking and applying on this brain child all that I had learned from the banks, from Diners Club, in the timber, charcoal companies and telecommunication industry. Sure enough, with perseverance, I saw the business pick up. Just like any new business, there were teething issues and I learned to deal with them along the way.
So, from 2005 to 2011, together with various partners, we offered translation services to both local and foreign clients. I often received calls from businesses, banks, ambassies, lawyers, the police force, hospitals, tertiary institutions, schools, etc. I had the opportunity to serve in locally held events such as the IMF – World Bank Meet, Interpol Meet, trade shows, etc. Together with one of my partners, we also participated in the translation of a major Partnership Agreement between Chile, New Zealand and Singapore. And, in my spare time, I developed and taught a very successful high-impact Spanish In 8 Weeks(tm) course in diverse settings.
The Entrepreneur Lifestyle
Taking on a new business and making it work was enjoyable for me. Living life on my own terms came as a bonus. Since becoming an entrepreneur, I never looked back. I worked 3 – 4 days per week on an average. I still do. On other days, I spend my time climbing trees and cycling with my girl, have meals with my wife, read a book, fish, go for a swim or take a walk by the beach. This is possible because the workings of the business have been set to bring in the clients with little effort.
Feedback & Reviews
In the past 16 years, I have made a good number of people smile at my services – not as a consultant, but as a service provider. Read what my clients have to say.
“Thank you for your prompt attention and quick delivery.”
“We are delighted with your work. My request was dealt with quickly and efficiently and I was kept updated every step of the way.”
Ms. J. Taylor
“Very timely and professional responses.”
What I Can Do for You
What do you see in your mind when we talk about client acquisition? Some thinks that client acquisition means cold calling, throwing flyers, relentless emailing, giving an hyped up one-minute elevator speech, endless FB advertising, etc. It’s all that but it is easier than that.
Many aspiring entrepreneurs jump into a business without the right mindset.
One just needs to take a look at how a business is run and will know almost immediately whether the owner behind it has it or not.
This is very important as it determines whether the business will be a truly profitable venture or otherwise.
Just look at some of the bigger brands and you’ll find out that everything about their business revolves around the mindset the boss have – the way the marketing is done, the way the business is conducted, the positioning, etc.
Do you have the right mindset? I can help you establish it.
Client acquisition strategies
Every industry has its unique ways of acquiring the client. However, no matter how diverse the methods, they hardly divert from a handful of important core strategies. For the start-up, it is even more important to start right.
Having started a business from scratch and worked from home for the past number of years, I have learned some important lessons that may be vital to your business.
Allow me to help you with that.
Make your phone ring
Did you know that there are shortcuts to client acquisition?
I did not, and it actually took me a long while to find this out.
I literally went round the mountain, did everything that everyone else did before realizing that there is an easier way. No, it is not what you think it is.
After that, it took me an even longer process to get it up and running. I call it “the Machinery”. I can help you with this.
Then wait no more. Take my advice. Do not go one big round like I did. With today’s knowledge overwhelm, the time taken to reach your goals may be even longer. Do not go that way.
Whether you’re a start-up, a solopreneur trying increase your client base or someone in desperate need to revive a dying business, I would like to invite you to leverage on my experience and take a shortcut in your business endeavor.